Marketing is an ever-changing industry and it’s absolutely vital to stay on top of current trends to keep your brand relevant. Knowing how people are finding out about new products and making purchase decisions will keep your company evolving in its marketing strategy. Here are seven marketing trends to be aware of in 2023:
While this is certainly not a new trend, it is becoming increasingly popular for brands to use their platform to support social justice issues. Consumers are on the lookout for brands that align with their personal convictions. According to a recent study, 1 in 2 Gen Zers, 41% of millennials, and 35% of Gen Xers want companies to take a stance on social justice issues such as racial injustice, LGBTQ+ issues, and climate change.
Influencers have been generating ads and revenue for a few years. In fact, influencers generated over $13 billion dollars in 2021 alone. Working with these people with massive followings is very expensive and not within the budget for most companies. Micro-influencers are people with around 1,000 to 10,000 followers. They’re cheaper to work with and are generally considered more trustworthy than their counterparts with larger followings. You’re also able to hyper-focus on a certain demographic that might be more interested in your product.
Simply put, personal branding is the image of yourself you present to the world. By building a brand identity around your goals and lifestyle, you create a more trustworthy and authentic connection with your customers. Once you’ve decided how you want to present yourself and your goals, it’s time to start producing content. Posting on Linkedin, blogs, and other channels is a great way to build your personal brand.
AI and Chatbots
Using AI for content creation has been a game-changer for start-ups looking to create content quickly. From social media posts to blogs, AI software has taken the digital world by storm recently. In addition to assistance with content creation, AI is also able to analyze data and power chatbots. Chatbots that can help customers on your website are invaluable when it comes to customer support, generating leads, and can even answer questions.
Video content is becoming more and more popular as consumers turn to YouTube, TikTok, and other video providers when making buying decisions. The average person spends about 100 minutes per day watching videos online and creating video ads helps you get into this market. Whether you’re creating helpful YouTube videos regarding your product, funny clips for TikTok, or running ads before/during other creator's videos you get your company name out there and get people interested.
Data Transparency and Privacy
People care about their data and privacy. Being transparent about the information your website collects and making a commitment to safeguarding data is something consumers look for when making purchases. Specifically calling out your practices for protecting data will make customers feel safer and more willing to trust your company.
Gamification is using video game-esque components on your website to help drive traffic and keep people there longer. Simple tactics such as having visitors spin a wheel for a coupon code, mazes, or treasure hunts keep people interested. These little games or features keep people engaged and drive them to action for a reward.
With the continuing growth of video marketing, AI, and gamification changing the landscape of digital marketing, staying on top of these trends helps your business stay relevant and profitable. By embracing these trends, you’ll help ensure your company creates a solid relationship with your customers and position your company for success.