Resources

Marketing Glossary

Because marketing has more jargon than the U.S. Army

A/B Testing

A/B testing, or split testing, is a method of comparing two versions of a marketing campaign or website in order to determine which one performs better.

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AIDA Model

The AIDA marketing model is a framework that is used to understand and analyze the process of persuading a potential customer to take a specific action.

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Adobe Creative Cloud

Adobe Creative Cloud is a collection of software applications and services for creative professionals, including photographers, designers, and artists.

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Advertisement Bid

An ad bid is the maximum amount of money an advertiser is willing to pay for a single click or impression on an advertisement.

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Advertising

Advertising is a form of marketing that involves promoting a product, service, or idea to a specific group of people.

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Advertising Agency

Often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other marketing.

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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer or visitor they refer to the business

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Application Programming Interface (API)

An API, or application programming interface, is a set of rules and protocols that allows different software programs to communicate and share data.

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Artificial Intelligence (AI)

Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems.

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Aspect Ratio

Aspect ratio is the ratio of the width of an image or screen to its height. It is typically expressed as two numbers separated by a colon, such as 16:9.

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B2B (Business-to-Business)

B2B (Business-to-Business) is a relationship type that occurs between two businesses, such as a manufacturer and a wholesaler, or a wholesaler and a retailer.

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B2C (Business-to-Consumer)

B2C is a type of commerce transaction that occurs between a business and an individual consumer. This type of transaction typically involves the sale of goods.

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Backlinks

A backlink is a link from one website to another. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

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Blog

A blog is a type of website or part of a website that is regularly updated with content, written in an informal or conversational style.

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Bottom of the Funnel

The bottom of the Funnel (BOFU) is the final stage of the sales funnel, where potential customers are ready to make a purchase decision.

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Bounce Rate

Bounce rate is a metric used to measure the percentage of visitors to a website who navigate away from the site after viewing only one page.

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Brand

Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

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Business Development

Business development is the process of identifying and developing new business opportunities, either within an existing organization or in a new market.

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Buyer Persona

A buyer persona is a semi-fictional representation of a customer based on market research and real data about your existing customers.

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CAN-SPAM

CAN-SPAM is a US law that sets the rules for commercial email, establishes recipient opt outs, and spells out tough penalties for violations.

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CSS

CSS stands for Cascading Style Sheets. It is a coding language used for describing the presentation of a document written in a markup language such as HTML.

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Call-To-Action (CTA)

A call-to-action (CTA) is an instruction to the audience to take a specific action, such as clicking a link, downloading a file, or making a purchase.

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Canva

Canva is an online graphic design platform that allows users to create professional-looking designs using a drag-and-drop interface.

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Churn Rate

Churn rate is a measure of customer attrition, calculated as the percentage of customers who stop using a company's product or service over a given period.

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Click-Through Rate (CTR)

Click-through rate (CTR) is a metric used to measure the effectiveness of an online ad or email campaign. It is calculated by dividing clicks by views.

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