A/B testing, or split testing, is a method of comparing two versions of a marketing campaign or website in order to determine which one performs better.
Learn more →The AIDA marketing model is a framework that is used to understand and analyze the process of persuading a potential customer to take a specific action.
Learn more →Adobe Creative Cloud is a collection of software applications and services for creative professionals, including photographers, designers, and artists.
Learn more →An ad bid is the maximum amount of money an advertiser is willing to pay for a single click or impression on an advertisement.
Learn more →Advertising is a form of marketing that involves promoting a product, service, or idea to a specific group of people.
Learn more →Often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other marketing.
Learn more →Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer or visitor they refer to the business
Learn more →An API, or application programming interface, is a set of rules and protocols that allows different software programs to communicate and share data.
Learn more →Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems.
Learn more →Aspect ratio is the ratio of the width of an image or screen to its height. It is typically expressed as two numbers separated by a colon, such as 16:9.
Learn more →B2B (Business-to-Business) is a relationship type that occurs between two businesses, such as a manufacturer and a wholesaler, or a wholesaler and a retailer.
Learn more →B2C is a type of commerce transaction that occurs between a business and an individual consumer. This type of transaction typically involves the sale of goods.
Learn more →A backlink is a link from one website to another. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Learn more →A blog is a type of website or part of a website that is regularly updated with content, written in an informal or conversational style.
Learn more →The bottom of the Funnel (BOFU) is the final stage of the sales funnel, where potential customers are ready to make a purchase decision.
Learn more →Bounce rate is a metric used to measure the percentage of visitors to a website who navigate away from the site after viewing only one page.
Learn more →Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
Learn more →Business development is the process of identifying and developing new business opportunities, either within an existing organization or in a new market.
Learn more →A buyer persona is a semi-fictional representation of a customer based on market research and real data about your existing customers.
Learn more →CAN-SPAM is a US law that sets the rules for commercial email, establishes recipient opt outs, and spells out tough penalties for violations.
Learn more →CSS stands for Cascading Style Sheets. It is a coding language used for describing the presentation of a document written in a markup language such as HTML.
Learn more →A call-to-action (CTA) is an instruction to the audience to take a specific action, such as clicking a link, downloading a file, or making a purchase.
Learn more →Canva is an online graphic design platform that allows users to create professional-looking designs using a drag-and-drop interface.
Learn more →Churn rate is a measure of customer attrition, calculated as the percentage of customers who stop using a company's product or service over a given period.
Learn more →Click-through rate (CTR) is a metric used to measure the effectiveness of an online ad or email campaign. It is calculated by dividing clicks by views.
Learn more →A CMS is a software application used to create and manage digital content. It also allows users to easily create, edit, and publish content on the web.
Learn more →Content syndication is the process of distributing content to third-party websites or channels. It is used to reach a wider audience and gain visibility.
Learn more →Conversion path is the journey a customer takes from discovering a product or service to making a purchase including channels, content, and interactions.
Learn more →A conversion rate is the percentage of visitors to a website that take a desired action, such as making a purchase or filling out a form.
Learn more →Conversion Rate Optimization (CRO) is the process of optimizing a website or landing page to increase the percentage of visitors who take a desired action.
Learn more →A copywriter is a professional writer who specializes in creating persuasive, informative, and engaging content for marketing purposes.
Learn more →Cost per Impression (CPM) is a pricing model used in online advertising, where advertisers pay a fixed cost for every 1,000 impressions (views) of their ad.
Learn more →Cost per lead (CPL) is a pricing model used in online advertising, where the advertiser pays a fixed amount for each lead generated from an ad.
Learn more →A creative brief is a document used to help creatives understand the project they are working on. It outlines the project’s objectives, timeline, budget, etc.
Learn more →A Creative Director is a senior-level position in a creative organization. They are responsible for overseeing the creative process of the organization.
Learn more →Customer Acquisition Cost (CAC) is a calculation of the total cost associated with acquiring a new customer, including marketing, advertising, and sales costs.
Learn more →Customer advocacy refers to the actions that a company takes to support and promote the interests of its customers.
Learn more →Customer Lifecycle Management (CLM) is the process of managing the entire customer journey from initial contact to post-purchase follow-up.
Learn more →Customer Relationship Management (CRM) is a system used to manage a company's interactions with current and potential customers.
Learn more →Customer Satisfaction Score (CSAT) is a metric used to measure customer satisfaction with a product or service. It is typically measured on a scale of 1-5.
Learn more →A customer testimonial is a written or spoken statement that provides positive feedback about a product or service from a customer who has used it.
Learn more →Digital marketing is the use of digital technologies to promote and market products and services. It includes a variety of online strategies and tactics.
Learn more →Direct to consumer (D2C) is a business model in which companies sell products directly to consumers, bypassing traditional retail channels.
Learn more →Dynamic content is content that changes based on user input or other variables. It can be used to personalize a website or application for each user.
Learn more →An ebook is an electronic version of a printed book that can be read on a computer, tablet, or e-reader device.
Learn more →An editorial calendar is a plan for the creation, curation, and publication of content for a specific period of time.
Learn more →Email (electronic mail) is a method of exchanging digital messages from an author to one or more recipients.
Learn more →An Email Service Provider (ESP) is a company that provides services for sending, receiving, and managing email campaigns.
Learn more →Email Unsubscribe is the process of removing a person from an email list. This is usually done by clicking a link in an email.
Learn more →An email database is a collection of email addresses and associated data, such as names, locations, and other contact information.
Learn more →Email double opt in is a process used to confirm that a person has given permission to receive emails from a particular sender.
Learn more →An email newsletter is a digital communication tool used to disseminate information, news, and promotional content to subscribers via email.
Learn more →Email opt-in is a process in which a person voluntarily agrees to receive emails from a company or organization.
Learn more →Email sender score is a measure of the reputation of an email sender, based on the quality of their email campaigns.
Learn more →Email single opt in is a type of email subscription process where a user is automatically added to an email list after providing their email address.
Learn more →Engagement rate is a metric used to measure the level of engagement of an audience with a piece of content, such as a post on social media, an email, or a blog.
Learn more →Event marketing is a type of marketing that involves creating and/or sponsoring an event to promote a product, service, or brand.
Learn more →Evergreen content is content that remains relevant and useful for an extended period of time, regardless of the date it was published.
Learn more →Facebook is a social media platform that allows users to connect with friends, family, and other people they may know.
Learn more →A focus group is a small, but demographically diverse group of people who participate in a guided discussion about a particular product.
Learn more →The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individuals within the European Union.
Learn more →GIF stands for Graphics Interchange Format. It is a type of image file that supports both static and animated images.
Learn more →Geofencing (marketing) is a location-based marketing technique that uses GPS or RFID technology to create a virtual boundary around a geographic area.
Learn more →Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Learn more →A graphic designer is a professional who creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate.
Learn more →Guerilla marketing is an unconventional marketing strategy that uses creative and unexpected tactics to promote a product or service.
Learn more →HTML (HyperText Markup Language) is a markup language used to create web pages and web applications.
Learn more →A hashtag is a type of metadata tag used on social media sites such as Twitter and Instagram. It helps users to find messages with a specific theme or content.
Learn more →Image compression is the process of reducing the size of an image file without compromising its quality.
Learn more →In-app messages are messages that appear within a mobile application. They are used to communicate with users while they are actively using the app.
Learn more →Inbound marketing is a marketing strategy that focuses on creating and sharing content that attracts potential customers to a company's products or services.
Learn more →Influencer marketing is a type of social media marketing that involves leveraging the influence of key individuals.
Learn more →An infographic is a visual representation of data or information that is designed to make complex information easier to understand and more visually appealing.
Learn more →Instagram is a free photo and video sharing social networking service owned by Facebook, Inc. It allows users to upload photos and videos.
Learn more →Integrated Marketing Campaign (IMC) is a strategic approach to marketing that combines multiple channels and tactics to create a unified and cohesive message.
Learn more →JPG (or JPEG) stands for Joint Photographic Experts Group, and is a type of image file format used for digital images.
Learn more →JavaScript is a scripting language used to create and control dynamic website content, such as interactive forms and dynamic graphics.
Learn more →Kerning is the process of adjusting the spacing between individual characters in a font to create a visually pleasing result.
Learn more →A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving its key business objectives.
Learn more →LTV:CAC (Lifetime Value to Customer Acquisition Cost) is a metric used to measure the efficiency of a company's customer acquisition strategy.
Learn more →A landing page is a web page that is designed to capture a visitor's attention and encourage them to take a specific action.
Learn more →Lead nurturing is the process of developing relationships with potential customers, or leads, at every stage of the sales funnel.
Learn more →Lead scoring is a method of ranking leads based on their potential value to an organization. It is used to prioritize leads.
Learn more →Lead generation is the process of identifying and cultivating potential customers for a business's products or services.
Learn more →A marketing funnel is a visual representation of the customer journey from initial awareness of a product or service to purchase.
Learn more →Lifetime Value (LTV) is a metric used to measure the total value of a customer over the course of their relationship with a business.
Learn more →LinkedIn is a professional networking platform that allows users to create profiles, connect with other professionals, and search for jobs.
Learn more →A long-tail keyword is a keyword phrase that is more specific and usually longer than more commonly searched terms.
Learn more →Long-form copy is a type of copywriting that is longer than the typical short-form copy. It is usually used to explain complex topics in detail.
Learn more →MP4 (MPEG-4 Part 14) is a digital multimedia container format most commonly used to store video and audio.
Learn more →MP4 is a digital multimedia format commonly used for storing video and audio, as well as still images and subtitles.
Learn more →MQL (Marketing Qualified Lead) is a lead that has been identified by marketing as having a higher likelihood of becoming a customer compared to other leads.
Learn more →Market research is the process of gathering, analyzing, and interpreting information about a market.
Learn more →Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors.
Learn more →Marketing analytics is the process of using data to measure, understand, and improve the effectiveness of marketing campaigns and initiatives.
Learn more →Marketing attribution is the process of assigning credit for a sale or conversion to the various marketing touchpoints that contributed to it.
Learn more →Marketing automation is the use of software and technology to automate marketing processes, making business operation more efficient.
Learn more →A marketing campaign is a coordinated series of activities designed to promote a product, service, or cause. It typically involves a combination of channels.
Learn more →The marketing mix is a concept that refers to the four key elements of any marketing strategy: product, price, promotion, and place.
Learn more →Marketing strategy is the plan of action that a company takes to promote and sell its products or services.
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