A/B testing, or split testing, is a method of comparing two versions of a marketing campaign or website in order to determine which one performs better.
Learn more →The AIDA marketing model is a framework that is used to understand and analyze the process of persuading a potential customer to take a specific action.
Learn more →Adobe Creative Cloud is a collection of software applications and services for creative professionals, including photographers, designers, and artists.
Learn more →An ad bid is the maximum amount of money an advertiser is willing to pay for a single click or impression on an advertisement.
Learn more →Advertising is a form of marketing that involves promoting a product, service, or idea to a specific group of people.
Learn more →Often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other marketing.
Learn more →Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer or visitor they refer to the business
Learn more →An API, or application programming interface, is a set of rules and protocols that allows different software programs to communicate and share data.
Learn more →Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems.
Learn more →Aspect ratio is the ratio of the width of an image or screen to its height. It is typically expressed as two numbers separated by a colon, such as 16:9.
Learn more →B2B (Business-to-Business) is a relationship type that occurs between two businesses, such as a manufacturer and a wholesaler, or a wholesaler and a retailer.
Learn more →B2C is a type of commerce transaction that occurs between a business and an individual consumer. This type of transaction typically involves the sale of goods.
Learn more →A backlink is a link from one website to another. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Learn more →A blog is a type of website or part of a website that is regularly updated with content, written in an informal or conversational style.
Learn more →The bottom of the Funnel (BOFU) is the final stage of the sales funnel, where potential customers are ready to make a purchase decision.
Learn more →Bounce rate is a metric used to measure the percentage of visitors to a website who navigate away from the site after viewing only one page.
Learn more →Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
Learn more →Business development is the process of identifying and developing new business opportunities, either within an existing organization or in a new market.
Learn more →A buyer persona is a semi-fictional representation of a customer based on market research and real data about your existing customers.
Learn more →CAN-SPAM is a US law that sets the rules for commercial email, establishes recipient opt outs, and spells out tough penalties for violations.
Learn more →A state law that grants California residents enhanced rights over their personal information, ability to know, access, and control how it shared by businesses.
Learn more →CSS stands for Cascading Style Sheets. It is a coding language used for describing the presentation of a document written in a markup language such as HTML.
Learn more →A call-to-action (CTA) is an instruction to the audience to take a specific action, such as clicking a link, downloading a file, or making a purchase.
Learn more →Canva is an online graphic design platform that allows users to create professional-looking designs using a drag-and-drop interface.
Learn more →Churn rate is a measure of customer attrition, calculated as the percentage of customers who stop using a company's product or service over a given period.
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