Email Marketing Insights

Patterns from 2,000+ real emails. Strategies that work. No fluff.

TacticsMarch 17, 2026·6 min read

Progressive Profiling for Email: The Polling Approach

Most marketers ask for too much information upfront. Here's how to learn about your subscribers over time — without killing your conversion rate.

StrategyMarch 17, 2026·8 min read

How to Audit Your Email Marketing in 30 Minutes

Most email programs are leaking money. Here's the exact checklist we use to find what's broken — fast.

Make your email sound like you.

Email Audit

Starts at $2,000 • Credited toward the retainer

We tear down your email program and hand you the fix list. Run it yourself, or hand it back to us.

Start with the audit

Our newsletter. What we have learned from shipping 250M+ emails. Subscribe.