Email sender score is a measure of the reputation of an email sender, based on the quality of their email campaigns. It is calculated by analyzing the sender's email sending practices, such as bounce rates, spam complaints, and other metrics. A higher score indicates a better reputation and a higher likelihood of successful email delivery.
A sender score is important because it can affect the deliverability of your emails, as well as the overall success of your email marketing efforts. If your sender score is low, your emails are more likely to be filtered into the spam folder, which can result in lower open and click-through rates, and ultimately lower conversions.
To improve your sender score, you should follow best practices for email marketing, such as:
By focusing on these factors, you can improve your sender score, increase the deliverability of your emails, and achieve better results from your email marketing efforts.
Here are some ways to use email sender score:
Overall, using email sender score can help you improve the deliverability of your emails, achieve better results from your email marketing efforts, and maintain a positive reputation as an email sender.
The concept of email sender score has been around since the early days of email marketing. As email marketing grew in popularity, ISPs (Internet Service Providers) began using various metrics to determine the reputation of email senders and whether to deliver their emails to the inbox or send them to the spam folder.
One of the earliest companies to offer sender score was Return Path, which was founded in 1999. Return Path offered a sender score service that analyzed data from ISPs to determine the reputation of email senders. Over time, other companies began offering similar services, and the concept of sender score became widely recognized as a key factor in email deliverability.
In recent years, the use of sender score has become increasingly important as ISPs have become more sophisticated in their efforts to combat spam. With the rise of email marketing automation, the need for a reliable measure of sender reputation has become even more critical, as marketers seek to ensure that their emails are delivered to the inbox and not filtered into the spam folder.
Today, sender score is widely recognized as a critical factor in the success of email marketing campaigns, and is used by marketers and ISPs alike to measure the reputation of email senders and determine the likelihood of their emails being delivered to the inbox.