Marketing Glossary
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What is a microsite?

A microsite is a small website that is typically used to promote a specific product, service, event, or campaign. It is usually a single page or a small cluster of pages that are distinct from the main website. Microsites are often used to target a specific audience or to provide more detailed information about a particular topic.

Why are microsites important?

A microsite is an important tool for businesses because it allows them to create a focused, targeted message for a specific audience. It can be used to promote a product or service, launch a new campaign, or provide additional information about a company or brand. Microsites are also great for SEO purposes, as they can be optimized for specific keywords and phrases. Additionally, microsites can be used to capture leads and generate sales.

How can I use a microsite?

A microsite is a separate, standalone website that is designed to support a specific marketing campaign or product. Here are some ways you can use a microsite to achieve your marketing goals:

  1. Product launches: Use a microsite to launch a new product or service, and provide detailed information, product demos, and customer reviews to help customers make an informed decision.
  2. Event promotion: Use a microsite to promote an event, such as a trade show, conference, or webinar, and provide attendees with all the information they need to attend, including dates, times, location, and registration information.
  3. Campaigns: Use a microsite to support a specific marketing campaign, such as a referral program, a limited-time offer, or a sweepstakes.
  4. Brand building: Use a microsite to build your brand by showcasing your company's values, culture, and history, and by providing customers with a deeper understanding of what sets your company apart.
  5. Landing pages: Use a microsite to create targeted landing pages that are optimized for specific keywords and that are designed to drive conversions.
  6. Lead generation: Use a microsite to generate leads by offering lead magnets, such as free reports or ebooks, in exchange for customer information.

It's important to remember that a microsite should be designed with a specific goal in mind and should be optimized to support that goal. When creating a microsite, it's important to consider factors such as design, navigation, and content, and to ensure that the microsite is easy to use and provides a positive user experience.

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