Marketing Glossary
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What is MP4?

MP4 (MPEG-4 Part 14) is a digital multimedia container format most commonly used to store video and audio, but can also be used to store other data such as subtitles and still images. MP4 files are commonly used in streaming media applications on the Internet and for playback on a variety of digital media players.

Why is MP4 important?

MP4 is important because it is a widely used digital video format that is compatible with most devices and media players. It is also a highly efficient format that allows for high-quality video and audio to be stored in a relatively small file size. This makes it ideal for streaming and downloading video content.

How can I use MP4?

MP4 is a digital multimedia container format used to store audio, video, and other data. It is most commonly used to store digital video and audio streams, especially those defined by MPEG, but can also be used to store other data such as subtitles and still images. MP4 files can be played on a variety of devices, including computers, smartphones, tablets, and digital media players. They can also be streamed over the internet.

Brief history of MP4

The MP4 file format is a digital multimedia container format that was developed in the late 1990s. It is used for storing and playing video, audio, and other forms of digital media. The MP4 format was standardized by the International Organization for Standardization (ISO) as ISO/IEC 14496-14:2003.

The MP4 format was developed as a successor to the earlier MP3 format, which was widely used for audio compression and storage. The MP4 format extends the capabilities of MP3 by supporting video, graphics, and other forms of multimedia, in addition to audio.

The MP4 format has become increasingly popular over the years, and is widely used for a variety of purposes, including online video streaming, digital video playback, and the storage of digital media on computers, mobile devices, and other devices. The MP4 format is supported by a wide range of software applications, media players, and hardware devices, making it a versatile and widely-used format for digital media.

Overall, the MP4 format has played an important role in the development of digital multimedia and the widespread use of digital media. It continues to be a widely-used format for digital video and audio, and has been an important part of the digital media revolution.

Related Terms

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User Experience (UX)