Marketing Glossary
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Out-of-Home Advertising

What is Out-of-Home advertising?

Out-of-Home advertising (OOH) is a form of advertising that reaches consumers when they are away from home. It includes billboards, transit ads, street furniture, and other forms of advertising that are seen in public places. OOH advertising is used to reach a wide audience and can be used to target specific demographics.

Why is Out-of-Home advertising important?

Out-of-Home advertising is important because it allows businesses to reach a large audience in a cost-effective way. It is also a great way to create brand awareness and recognition, as well as to target specific audiences in specific locations. Out-of-Home Advertising can also be used to drive traffic to a business’s website or physical location.

How can I use Out-of-Home advertising?

Out-of-home (OOH) advertising refers to any type of advertising that reaches consumers when they are outside of their homes, such as billboards, transit ads, street furniture ads, and more. Here are the steps to implement an out-of-home advertising campaign:

  1. Define your target audience: Determine who you want to reach with your out-of-home advertising, including their demographics, behaviors, and locations.
  2. Choose your OOH formats: Select the types of out-of-home advertising that are most appropriate for your target audience, such as billboards, transit ads, street furniture ads, or digital out-of-home (DOOH) ads.
  3. Determine your budget: Decide how much you are willing to spend on your out-of-home advertising campaign and allocate your budget accordingly.
  4. Select your locations: Choose the locations for your out-of-home advertising, taking into account factors such as visibility, foot traffic, and the locations of your target audience.
  5. Create your ads: Develop your out-of-home ads, making sure they are eye-catching and clearly communicate your message.
  6. Book your advertising space: Book the advertising space for your out-of-home ads, ensuring that your ads will be displayed in the locations you have chosen.
  7. Monitor performance: Track the performance of your out-of-home advertising campaign and make changes as necessary to improve results.

Out-of-home advertising can be an effective marketing strategy because it allows you to reach your target audience when they are out of their homes and on-the-go. OOH advertising can also be highly impactful, as it can be difficult to ignore and can create a strong impression on your target audience.

Brief history of Out-of-Home advertising

Out-of-Home (OOH) advertising refers to advertising that reaches consumers when they are outside of their homes. This type of advertising has a long history and can be traced back to the early days of human civilization, with early examples including town criers, billboards, and posters. The modern OOH advertising industry began to take shape in the late 19th and early 20th centuries with the widespread use of billboards, and continued to evolve with the introduction of new technologies such as digital displays and mobile billboards. Today, OOH advertising is a multi-billion dollar global industry, encompassing a wide range of media, including billboards, transit advertisements, and place-based media.

Related Terms

Slice of Life advertising

Native Advertising