Marketing Glossary
← Back to glossary


What is PNG?

PNG stands for Portable Network Graphics. It is a type of image file format that uses lossless compression, meaning that the image quality is not compromised when the file size is reduced. PNG files are commonly used for web graphics, logos, and other images that require a transparent background.

Why is PNG important?

PNG (Portable Network Graphics) is an important image format because it is a lossless compression format, meaning that no data is lost in the compression. This makes it ideal for storing images with lots of detail, such as logos, illustrations, and photos. PNG also supports transparency, which makes it a great choice for web graphics. Additionally, PNG is widely supported across all web browsers and image editing programs, making it a versatile and reliable format.

How can I use PNG?

Pinterest is a visual discovery engine for finding ideas such as recipes, home and style inspiration, and more. To use Pinterest, create an account and start pinning images, videos, and other content to your own boards. You can also follow other users and boards to get inspiration from them. Additionally, you can use the search bar to find specific topics or ideas.

Brief history of PNG

The Portable Network Graphics (PNG) format is a raster graphics file format that was created as an alternative to the Graphics Interchange Format (GIF) and Joint Photographic Experts Group (JPEG) formats. Here is a brief history of PNG:

  1. Early 1990s: The need for a more advanced image format that could support lossless compression, transparency, and gamma correction led to the development of the PNG format. The format was designed to address the limitations of GIF and JPEG, and to provide a superior alternative for the web and other digital applications.
  2. 1995: The PNG format was first proposed as an Internet standard by the World Wide Web Consortium (W3C).
  3. 1996: The first version of the PNG specification was released, and the format quickly gained traction among web designers and developers for its superior image quality and support for alpha transparency.
  4. Late 1990s and early 2000s: The widespread adoption of PNG by web browsers and graphic design software solidified its position as a popular image format for the web and digital media.
  5. Today: PNG continues to be a widely used image format for web graphics, digital art, and other applications. The format is supported by all major web browsers and graphic design software, and is considered an industry standard for high-quality image compression and transparency.

The history of PNG demonstrates the evolution of image formats and the importance of innovation in digital media. Today, PNG is a widely used and well-established image format that provides high-quality image compression and transparency for a variety of digital applications.

Related Terms

Image Compression

Adobe Creative Cloud

Creative Brief

Creative Director