Marketing Glossary
← Back to glossary

Snapchat

What is Snapchat?

Snapchat is a multimedia messaging app used to send photos, videos, text, and drawings. It is known for its filters, which use facial recognition technology to add digital effects to photos and videos. Snapchat also allows users to share their location with friends, and has a feature called "Stories" which allows users to post a series of photos and videos that are visible to their friends for 24 hours.

Why is Snapchat important?

Snapchat is important because it allows people to communicate with each other in a fun and creative way. It also allows people to share photos and videos with their friends and family, which can be a great way to stay connected. Additionally, Snapchat has become a popular platform for businesses to reach their target audience, as it allows them to create engaging content and reach a large number of people.

How can I use Snapchat?

Snapchat is a multimedia messaging app that allows users to share photos and videos that disappear after they have been viewed. Here are some ways you can use Snapchat:

  1. Sharing snaps: You can use Snapchat to share photos and videos with friends and family. Snaps can be enhanced with filters, lenses, and other creative tools.
  2. Sending messages: You can use Snapchat to send text messages, voice notes, and video calls to your friends.
  3. Discover content: Snapchat offers a Discover section where you can find news, entertainment, and other content from various publishers.
  4. Following friends: You can follow friends and see their snaps on your Snapchat feed.
  5. Creating Stories: You can create a Story by stringing together a series of snaps. Stories can be viewed by your friends for 24 hours.
  6. Geofilters: Snapchat allows you to use location-based filters that can be applied to your snaps.
  7. Lenses: Snapchat offers a variety of lenses that use augmented reality technology to add fun effects to your snaps.

Overall, Snapchat can be a fun and creative way to share moments with friends and discover new content.

Brief history of Snapchat

Snapchat is a multimedia messaging app that was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Stanford University. The app was originally designed as a way to share photos and videos that would automatically disappear after they had been viewed, allowing users to share candid, unedited moments without the fear of them being saved or shared.

Snapchat quickly gained popularity, especially among younger users, and the company launched several new features over the years, including Stories, filters, lenses, and the Discover section. In 2017, Snapchat went public, and the company has continued to grow and evolve, adding new features and expanding its user base.

Today, Snapchat is one of the most popular social media platforms, with over 250 million daily active users. It has become a popular tool for sharing moments, connecting with friends, and discovering new content, and its use continues to grow and evolve as technology and social norms change.

Related Terms

Social Media

Facebook

Viral Content

Marketing content

User-generated Content

YouTube

Twitter