Marketing Glossary
← Back to glossary

Top of the Funnel

What is Top of the Funnel?

Top of the Funnel (TOFU) is the initial stage of the sales funnel, where potential customers are first exposed to a company's product or service. It is the first step in the customer journey, where customers become aware of a company's offering and begin to consider it as a potential solution to their problem.

Why is Top of the Funnel important?

TOFU is important because it is the first step in the customer journey. It is the point at which potential customers become aware of your brand and start to consider your products or services. By creating content that resonates with your target audience, you can capture their attention and start to build relationships with them. This is the foundation for a successful marketing strategy and can help you generate leads, build brand awareness, and increase sales.

How can I use Top of the Funnel?

Top of the funnel (TOFU) is the first stage of the marketing funnel, where the goal is to attract potential customers and generate interest in your brand and products. Here are some ways to use TOFU marketing effectively:

  1. Content creation: Create educational and informative content, such as blog posts, videos, and infographics, that provide value to your target audience and position your brand as an expert in your industry.
  2. Search engine optimization (SEO): Optimize your website and content for search engines, to make it easier for potential customers to find you online.
  3. Social media marketing: Use social media platforms to reach your target audience, share your content, and engage with potential customers.
  4. Paid advertising: Use targeted ads, such as Google AdWords and Facebook Ads, to reach a wider audience and drive traffic to your website.
  5. Influencer marketing: Partner with influencers in your industry to promote your brand and reach a new audience.
  6. Event marketing: Attend or host events related to your industry to network with potential customers and generate interest in your brand.

By using a combination of these tactics, you can effectively reach your target audience at the top of the funnel and generate interest in your brand and products. The key is to focus on providing value and building relationships, rather than making a hard sell.

Related Terms

Product Marketing

Social Media



Viral Content

Marketing content

User-generated Content