Email marketing, or email advertising, is a type of digital marketing that involves sending promotional or informational messages to a group of people via an email campaign. This can be an effective way to engage your potential and current customers. However, it's important to approach email marketing in a strategic and compliant way, in order to avoid spamming and to reduce legal liability.
One of the key things to consider when it comes to email marketing is compliance with CAN-SPAM, the U.S. law that sets the rules for commercial email. This law requires that commercial emails include certain information, such as the sender's address and a way for recipients to opt out of future emails. It's important to follow these rules to avoid harsh penalties.
We can help you with your entire email marketing strategy. From creating a strategy and email sending calendar, to writing email copy and coding the emails. We’re here to help you engage the right group with the right message. In addition to sending your emails, we’ll handle all the tracking and analytics to help you understand which messages are resonating with your audience.
If you're a business owner looking to improve your company's email marketing strategy, our marketing agency can help. Contact us today to learn more about our email marketing services and how we can help your business succeed.
MODULR offers the following types of emails: