Marketing Glossary
← Back to glossary


What is a hashtag?

A hashtag is a type of metadata tag used on social media sites such as Twitter and Instagram. It helps users to find messages with a specific theme or content. Hashtags are created by placing the number sign (#) in front of a word or phrase, with no spaces in between. For example, #socialmedia.

Why are hashtags important?

Hashtags are important because they help categorize content and make it easier for users to find relevant content. They also help to create conversations and build communities around topics. Hashtags can also be used to track trends and measure the success of campaigns.

How can I use a hashtag?

Hashtags are used to categorize content and make it easier to find on social media platforms. To use a hashtag, simply type the "#" symbol followed by a keyword or phrase (without any spaces) in the post or comment you are writing. For example, if you are writing about a new product launch, you could use the hashtag #NewProductLaunch. This will make it easier for other users to find your post when they search for that hashtag.

Brief history of hashtags

The hashtag, also known as the "pound symbol" or "number sign," has its roots in the early days of the internet and computer programming. In the 1970s and 1980s, the hashtag was used as a symbol for grouping or categorizing information in computer systems.

It wasn't until the late 2000s, however, that the hashtag became a popular tool for organizing and categorizing content on social media platforms. The first use of a hashtag as a social media tool is credited to Chris Messina, a technology consultant, who proposed using hashtags on Twitter in 2007 to group and categorize tweets around a particular topic or event.

Since then, the hashtag has become a staple of social media and a widely recognized symbol for organizing and categorizing content on platforms such as Twitter, Instagram, Facebook, and more. Hashtags are now used for a variety of purposes, from political activism to marketing campaigns to simple trending topics and memes.

The hashtag has also become a cultural phenomenon, with popular hashtags going viral and even becoming part of the public discourse. The hashtag continues to evolve and play an important role in the way people use and interact with social media.

Related Terms



News Feed

Social Media