Marketing Glossary
← Back to glossary


What is Instagram?

Instagram is a free photo and video sharing social networking service owned by Facebook, Inc. It allows users to upload photos and videos, which can be edited with various filters, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.

Why is Instagram important?

Instagram is important because it is a powerful tool for connecting with people, building relationships, and growing businesses. It allows users to share photos and videos, engage with followers, and build a community around their brand. It also provides an opportunity to reach a large audience and gain valuable insights into what people are interested in.

How can I use Instagram?

Here are a few ways you can use Instagram:

  1. Share your photos and videos: You can share photos and videos on Instagram by uploading them to your profile. You can also add filters, captions, and hashtags to your content to make it more engaging and discoverable.
  2. Connect with friends and family: You can follow the profiles of your friends and family to see their photos and videos and keep up with their lives. You can also connect with new people by following accounts that interest you or by searching for specific users or hashtags.
  3. Build your brand or business: If you have a brand or business, you can use Instagram to reach a wider audience and connect with your followers. You can share content that highlights your products or services, share behind-the-scenes glimpses into your business, and engage with your followers by responding to their comments and messages.
  4. Discover new content: You can use Instagram to discover new content by exploring popular hashtags, browsing the "Explore" page, or following accounts that interest you. You can also use the "Search" function to find specific users, hashtags, or locations.
  5. Engage with your followers: Interacting with your followers is an important part of using Instagram. You can engage with your followers by responding to their comments, liking and commenting on their posts, and sharing user-generated content.

Overall, Instagram is a flexible and powerful platform that can be used in many different ways, from personal communication to brand building and marketing. Whether you're using Instagram for personal or professional reasons, the key to success is to be consistent, authentic, and engage with your followers.

Brief history of Instagram

Instagram is a popular social media platform that was first launched in 2010. It was created by Kevin Systrom and Mike Krieger, and was initially designed as a photo-sharing app for the iPhone.

The early days of Instagram were characterized by its rapid growth and strong focus on photo-sharing. The app allowed users to take photos, apply filters, and share them with their friends and followers. The simplicity of the app and its emphasis on visual content resonated with users, and Instagram quickly became one of the fastest-growing social media platforms.

In 2012, Facebook acquired Instagram for $1 billion, and the app continued to grow and evolve in the following years. Instagram introduced new features, such as video sharing, and added more social features, like direct messaging, to encourage greater engagement between users.

Today, Instagram has over 1 billion monthly active users, and is one of the most popular social media platforms in the world. In addition to photo and video sharing, Instagram also offers a wide range of tools for businesses, influencers, and other organizations to promote their brands and reach new audiences.

The history of Instagram reflects its transformation from a simple photo-sharing app to a powerful social media platform that has a profound impact on the way people communicate, share content, and connect with each other online.

Related Terms