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Long-form copy

What is long-form copy?

Long-form copy is a type of copywriting that is longer than the typical short-form copy. It is usually used to explain complex topics in detail, provide detailed descriptions of products or services, or to tell a story. Long-form copy can be used in a variety of mediums, including websites, blogs, emails, and print materials.

Why is long-form copy important?

Long-form copy is important because it allows you to provide more detailed information about a product or service. It gives readers the opportunity to learn more about the product or service and make an informed decision. Long-form copy also helps to build trust with potential customers, as it provides more detailed information about the product or service. Additionally, long-form copy can help to increase conversions, as it gives readers more information to make an informed decision.

How can I use long-form copy?

Long-form copy refers to written content that is typically more than 1,000 words in length and provides in-depth information on a specific topic. Here are some ways you can use long-form copy in your marketing efforts:

  1. Provide value to your audience: Long-form copy provides an opportunity to provide your audience with a deep dive into a particular subject, providing them with valuable information and insights.
  2. Establish your brand as a thought leader: By producing high-quality, in-depth content, you can establish your brand as a thought leader in your industry, demonstrating your expertise and building trust with your audience.
  3. Improve search engine optimization (SEO): Long-form copy can improve your website's SEO by providing search engines with more information to index and rank your pages. Long-form copy can also help you rank for a wider range of keywords, increasing your visibility in search results.
  4. Generate leads: Long-form copy can be used to attract visitors who are further along in the buying journey and are more likely to convert into leads or customers. By targeting specific topics that are relevant to your products or services, you can attract visitors who are more likely to be interested in what you have to offer.
  5. Engage your audience: Long-form copy provides an opportunity to engage your audience with a comprehensive and detailed discussion of a topic. This can help keep visitors on your site for longer, improving your engagement metrics and building a deeper relationship with your audience.
  6. Repurpose content: Long-form copy can be repurposed into shorter blog posts, infographics, videos, and other forms of content to maximize its reach and impact.

By using long-form copy effectively, you can provide valuable information to your audience, establish your brand as a thought leader, and drive more leads and sales for your business.

Related Terms


Marketing copy

Marketing content

Short-form content