Questions about becoming anti-boring

Everything you need to know about fixing your boring emails, finding your voice, and turning subscribers into revenue.

Frequently Asked Questions

What makes your email approach different?

We do not optimize for opens or clicks. We optimize for revenue. The MODULR Method ensures every email has the 6 elements that drive conversions: MESSAGE, OPINION, DATA, UPSIDE, LINK, REVENUE. Most emails are missing three or four of these.

What's your track record?

We ship 10M+ emails monthly and have generated $4.7M in tracked revenue for 23 companies. We have been doing this long enough to know what works.

Do you write in my voice or yours?

Your voice. We audit your existing content, capture your specific phrases and rhythms, and build a system that pulls them into every AI-assisted draft. You sound like yourself, not a bro marketer or a corporate robot.

What email platforms do you work with?

We write the emails. You send them through your platform. Our clients use ConvertKit, Mailchimp, ActiveCampaign, HubSpot, Customer.io, and more. The playbooks work everywhere.

How much does it cost?

Two offers. The Email Voice Workshop is $497, currently free for the founding cohort. It is a live virtual workshop where you build an AI email system calibrated to your voice and walk out owning every file. Email Consulting is $7,000 per month. We run your email end to end as your fractional email team.

Workshop or consulting: which is right for me?

Workshop if you want to own the system and run it yourself. Consulting if you want the outcome without the process. The workshop teaches you the system so you can calibrate AI to your voice on your own time. Consulting is for operators who know email is leaving revenue on the table and would rather have us run it week to week.

Do I need to know how to code?

No. The workshop uses developer tools like Claude Code, Zed, and GitHub because they let you truly own the system instead of renting one. We walk you through every setup step. If you can copy and paste, you can run this.

What do I need to prepare before we start?

Access to your past email copy and any performance data you have. The more we can analyze, the sharper your voice profile. For consulting engagements we also ask for platform access and a list of upcoming campaigns.

What's the money-back guarantee?

If you do not love the work we ship, you do not pay for it. We stand behind what we deliver.

Do you work with B2C or just B2B?

Both. The MODULR Method works for any newsletter with a revenue goal: SaaS, e-commerce, info products, coaching, you name it.

Will this work for my industry?

If you send emails to make money, yes. We have worked with SaaS, DTC brands, agencies, coaching businesses, and more. The frameworks are universal. We customize the execution.

How long until I see results?

Most clients see improved engagement within the first two or three emails. Revenue impact typically shows within 30 days as your list warms up to the new voice.

What if my list is small?

It depends on your product. We will be honest if we think we can make you money. The MODULR Method is a useful framework no matter your list size.

Make your email sound like you.

Email Voice Workshop

Live virtual • Free for the founding cohort

Build an AI email system calibrated to your voice. Yours to keep, no subscription.

Join the founding cohort

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