The lab
Tools we built to make email less boring
We got tired of clunky workflows and missing features. So we built our own tools. They're free. Use them however you want.
Free tools
Available Tools
Marketing Glossary
Email marketing and newsletter terms, definitions, and best practices. Covers everything from email deliverability to campaign optimization, in plain English.
TapLoop
Add a one-click poll to your next email. Build better segments and lift your click rate while you're at it. Free to start.
Message Mocks
Convert Slack messages into beautiful PNG images. Great for sharing conversations, testimonials, or feedback in presentations and marketing materials. 100% free!
The Email Oracle
Divine the cosmic fate of your email campaign. Enter your subject line and get a mystical reading on your email's destiny. For entertainment purposes only!
HubSpot Email MCP
A Model Context Protocol server for HubSpot emails. Enables AI assistants like Claude or Cursor to read, analyze, and even upload emails to HubSpot just by talking to them.
Inbox Defender
Space Invaders, but the aliens are cold outreach and "just following up" emails. Blast through the noise before it buries you. No promises your own emails would survive.
The Inbox
100+ brands, full email sequences, updated daily. See exactly what the best companies send—welcome flows, promos, win-backs, all of it.
Work with us
Need more than a tool?
We build tools for fun. Mapping the machine behind your revenue is the day job.
Start with the Map