Click-through rate (CTR) is a metric used to measure the effectiveness of an online ad or email campaign. It is calculated by dividing clicks by views.
Learn more →A CMS is a software application used to create and manage digital content. It also allows users to easily create, edit, and publish content on the web.
Learn more →Content syndication is the process of distributing content to third-party websites or channels. It is used to reach a wider audience and gain visibility.
Learn more →Conversion path is the journey a customer takes from discovering a product or service to making a purchase including channels, content, and interactions.
Learn more →A conversion rate is the percentage of visitors to a website that take a desired action, such as making a purchase or filling out a form.
Learn more →Conversion Rate Optimization (CRO) is the process of optimizing a website or landing page to increase the percentage of visitors who take a desired action.
Learn more →A copywriter is a professional writer who specializes in creating persuasive, informative, and engaging content for marketing purposes.
Learn more →Cost per Impression (CPM) is a pricing model used in online advertising, where advertisers pay a fixed cost for every 1,000 impressions (views) of their ad.
Learn more →Cost per lead (CPL) is a pricing model used in online advertising, where the advertiser pays a fixed amount for each lead generated from an ad.
Learn more →A creative brief is a document used to help creatives understand the project they are working on. It outlines the project’s objectives, timeline, budget, etc.
Learn more →A Creative Director is a senior-level position in a creative organization. They are responsible for overseeing the creative process of the organization.
Learn more →Customer Acquisition Cost (CAC) is a calculation of the total cost associated with acquiring a new customer, including marketing, advertising, and sales costs.
Learn more →Customer advocacy refers to the actions that a company takes to support and promote the interests of its customers.
Learn more →Customer Lifecycle Management (CLM) is the process of managing the entire customer journey from initial contact to post-purchase follow-up.
Learn more →Customer Relationship Management (CRM) is a system used to manage a company's interactions with current and potential customers.
Learn more →Customer Satisfaction Score (CSAT) is a metric used to measure customer satisfaction with a product or service. It is typically measured on a scale of 1-5.
Learn more →A customer testimonial is a written or spoken statement that provides positive feedback about a product or service from a customer who has used it.
Learn more →Digital marketing is the use of digital technologies to promote and market products and services. It includes a variety of online strategies and tactics.
Learn more →Direct to consumer (D2C) is a business model in which companies sell products directly to consumers, bypassing traditional retail channels.
Learn more →Dynamic content is content that changes based on user input or other variables. It can be used to personalize a website or application for each user.
Learn more →An ebook is an electronic version of a printed book that can be read on a computer, tablet, or e-reader device.
Learn more →An editorial calendar is a plan for the creation, curation, and publication of content for a specific period of time.
Learn more →Email (electronic mail) is a method of exchanging digital messages from an author to one or more recipients.
Learn more →An Email Service Provider (ESP) is a company that provides services for sending, receiving, and managing email campaigns.
Learn more →Email Unsubscribe is the process of removing a person from an email list. This is usually done by clicking a link in an email.
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