Resources

Marketing Glossary

Because marketing has more jargon than the U.S. Army

Email database

An email database is a collection of email addresses and associated data, such as names, locations, and other contact information.

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Email double opt in

Email double opt in is a process used to confirm that a person has given permission to receive emails from a particular sender.

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Email newsletter

An email newsletter is a digital communication tool used to disseminate information, news, and promotional content to subscribers via email.

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Email opt in

Email opt-in is a process in which a person voluntarily agrees to receive emails from a company or organization.

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Email sender Score

Email sender score is a measure of the reputation of an email sender, based on the quality of their email campaigns.

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Email single opt in

Email single opt in is a type of email subscription process where a user is automatically added to an email list after providing their email address.

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Engagement Rate

Engagement rate is a metric used to measure the level of engagement of an audience with a piece of content, such as a post on social media, an email, or a blog.

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Event marketing

Event marketing is a type of marketing that involves creating and/or sponsoring an event to promote a product, service, or brand.

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Evergreen Content

Evergreen content is content that remains relevant and useful for an extended period of time, regardless of the date it was published.

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Facebook

Facebook is a social media platform that allows users to connect with friends, family, and other people they may know.

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Focus Group

A focus group is a small, but demographically diverse group of people who participate in a guided discussion about a particular product.

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GDPR

The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individuals within the European Union.

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GIF

GIF stands for Graphics Interchange Format. It is a type of image file that supports both static and animated images.

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Geofence (marketing)

Geofencing (marketing) is a location-based marketing technique that uses GPS or RFID technology to create a virtual boundary around a geographic area.

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Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

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Graphic Designer

A graphic designer is a professional who creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate.

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Guerilla Marketing

Guerilla marketing is an unconventional marketing strategy that uses creative and unexpected tactics to promote a product or service.

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HTML

HTML (HyperText Markup Language) is a markup language used to create web pages and web applications.

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Hashtag

A hashtag is a type of metadata tag used on social media sites such as Twitter and Instagram. It helps users to find messages with a specific theme or content.

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Image Compression

Image compression is the process of reducing the size of an image file without compromising its quality.

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In-app message

In-app messages are messages that appear within a mobile application. They are used to communicate with users while they are actively using the app.

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Inbound Marketing

Inbound marketing is a marketing strategy that focuses on creating and sharing content that attracts potential customers to a company's products or services.

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Influencer Marketing

Influencer marketing is a type of social media marketing that involves leveraging the influence of key individuals.

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Infographic

An infographic is a visual representation of data or information that is designed to make complex information easier to understand and more visually appealing.

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Instagram

Instagram is a free photo and video sharing social networking service owned by Facebook, Inc. It allows users to upload photos and videos.

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