The playbook library for anti-boring emails

Proven sequences and frameworks built on the MODULR Method™. Each playbook includes before/after examples, copy templates, and conversion tactics that actually work.

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Email Playbooks Collection

Onboarding

Welcome Sequence Builder

The 5-email sequence that turns new subscribers into believers. Goes beyond "thanks for subscribing" to build trust and drive first purchase.

Complexity:
Beginner
Sequence length:3-5 emails
Re-activation

The Re-Engagement Campaign

Wake up dead subscribers without sounding desperate. The 3-email framework that resurrects 15-30% of your inactive list.

Complexity:
Intermediate
Sequence length:3 emails
Launch

Product Launch Formula

The 7-email pre-launch sequence that builds anticipation and sells out in 48 hours. Includes countdown strategy and scarcity mechanics.

Complexity:
Advanced
Sequence length:7-10 emails
Recurring

Weekly Newsletter Template

The MODULR framework applied to weekly sends. MESSAGE, OPINION, DATA, UPSIDE, LINK, REVENUE—every single week.

Complexity:
Beginner
Sequence length:1 email/week
E-commerce

Cart Abandonment Series

The psychology-driven 4-email sequence that recovers 20-40% of abandoned carts without sounding pushy.

Complexity:
Intermediate
Sequence length:4 emails
Revenue Growth

Upsell & Cross-Sell Playbook

Turn one-time buyers into repeat customers. The post-purchase sequence that feels helpful, not salesy.

Complexity:
Advanced
Sequence length:5-6 emails
Events

Event Promotion Campaign

Fill your webinar, workshop, or live event with the right people. The 5-email cadence that drives registrations and shows.

Complexity:
Intermediate
Sequence length:5 emails
Lead Nurture

Lead Magnet Follow-Up

What to send after they download your free resource. The nurture sequence that moves them from freebie-seeker to customer.

Complexity:
Beginner
Sequence length:3-4 emails
Social Proof

Customer Feedback Loop

Get reviews, testimonials, and referrals without begging. The post-delivery sequence that turns happy customers into advocates.

Complexity:
Beginner
Sequence length:2-3 emails
Retention

VIP Segmentation Series

Identify your best subscribers and give them the red carpet treatment. Exclusive offers, early access, and relationship-building.

Complexity:
Advanced
Sequence length:Ongoing

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