Playbooks
The playbook library for anti-boring emails
Proven sequences and frameworks built on the MODULR Method™. Each playbook includes before/after examples, copy templates, and conversion tactics that actually work.
Want Us to Implement These For You?Email Playbooks Collection
Welcome Sequence Builder
The 5-email sequence that turns new subscribers into believers. Goes beyond "thanks for subscribing" to build trust and drive first purchase.
The Re-Engagement Campaign
Wake up dead subscribers without sounding desperate. The 3-email framework that wins back readers you'd already written off.
Product Launch Formula
The 7-email pre-launch sequence that builds anticipation so buyers are lined up before the cart opens. Includes countdown strategy and scarcity mechanics.
Weekly Newsletter Template
The MODULR framework applied to weekly sends. One BIG IDEA, then MESSAGE, OPINION, DATA, UPSIDE, LINK, REVENUE. Every single week.
Cart Abandonment Series
The psychology-driven 4-email sequence that recovers abandoned carts without sounding pushy.
Upsell & Cross-Sell Playbook
Turn one-time buyers into repeat customers. The post-purchase sequence that feels helpful, not salesy.
Event Promotion Campaign
Fill your webinar, workshop, or live event with the right people. The 5-email cadence that drives registrations and shows.
Lead Magnet Follow-Up
What to send after they download your free resource. The nurture sequence that moves them from freebie-seeker to customer.
Customer Feedback Loop
Get reviews, testimonials, and referrals without begging. The post-delivery sequence that turns happy customers into advocates.
VIP Segmentation Series
Identify your best subscribers and give them the red carpet treatment. Exclusive offers, early access, and relationship-building.