Braden Cousin
Founder & CEO
We're the anti-boring email people
We turn newsletters into money. No corporate jargon. No cold outreach. Just emails people actually want to read.
What we believe
Boring is a choice
Your competitors send boring emails. Your subscribers expect boring emails. That's exactly why you should send interesting ones.
Revenue > vanity metrics
We don't care about your open rates! Well, maybe a little. But a 2.7% conversion rate beats a 40% open rate every single time. We optimize for money in your bank account, not numbers in a dashboard that make you feel good.
You need a point of view
Stop trying to please everyone. Have an opinion. Take a stance. The people who disagree weren't going to buy anyway.
Human first, marketing second
Your emails should sound like a person wrote them, not a marketing department. Drop the corporate speak. Write like you talk.
How we got here
Picture this: You're sitting at your desk, rewriting the same email for the third time. You know it sounds corporate. You know it's boring. But you hit send anyway.
14% open rate. 0.8% clicks. Zero revenue.
We've been there. Too many times.
With over a decade of running email marketing at high-growth companies, we watched the same pattern repeat: Sales asked for more leads. A committee decided to "just send an email." So the team whipped up an email about as interesting as your in-laws at Thanksgiving.
Then everyone would wonder why subscribers didn't buy. And the cycle would repeat.
The problem wasn't the CRM. It wasn't the automation. It wasn't even the list size.
The emails were just boring.
So we built MODULR to fix it. We help you write emails that don't bore your readers and actually make money. You can either do it yourself with our playbooks, or let us write them for you.
We've delivered 10M+ emails monthly. Generated $4.7M in tracked revenue. Helped 23 companies. And we've learned this: Bold emails make money. Boring emails leave money on the table.
Meet the team
Jonathan Roberts
Founder & COO
By the numbers
10M+
Emails delivered monthly
2.7%
Average conversion (vs 0.8% industry avg)
$4.7M
Revenue tracked for clients
23
Companies helped
Ready to stop boring your subscribers?
Let's turn your newsletter into money.