Lead Magnet Follow-Up

Subject: Here's your [Lead Magnet]
Hey [First Name],
Here's your [Lead Magnet Name]:
→ [Download Link/Button]
**How to use this:**
Most people download this and never open it. Don't be that person.
Here's what to do right now:
1. [Specific first action - e.g., "Open it and go to page 3"]
2. [Specific second action - e.g., "Fill in the worksheet in section 1"]
3. [Specific third action - e.g., "Implement step 1 before tomorrow"]
**Why this works:**
[Brief explanation of the mechanism - why following these steps gets them results]
I created this because [origin story - why you made this resource].
It's worked for [number] people who've [specific result].
**What happens next:**
Over the next few days, I'm going to send you:
→ How to get the most out of [Lead Magnet]
→ The #1 mistake people make when using [Lead Magnet]
→ What to do after you complete [Lead Magnet]
For now, download it and do step 1.
[Your Name]
P.S. Questions? Just reply. I read every email.

Subject: Did you try [specific thing from lead magnet]?
[First Name],
Yesterday I sent you [Lead Magnet].
Quick question: did you try [specific exercise/step from the resource]?
If yes → Nice. Here's what to do next: [next step]
If no → That's the most important part. Here's why:
[Explain why this specific step matters and what result it delivers]
**Common mistakes:**
Most people [common mistake 1]. Instead, [what to do instead].
Or they [common mistake 2]. The fix: [specific solution].
**Quick win:**
Want to see results fast? Do this:
[Specific 3-step action plan they can complete in under 30 minutes]
This is what [example person/client] did. Their result: [specific outcome with numbers].
**The bigger picture:**
[Lead Magnet] gives you [specific outcome]. And that's great.
But if you want [bigger outcome], you need [hint at what your paid product provides].
I'll tell you more about that in a couple days.
For now, just complete [the specific action from this email].
[Your Name]
P.S. Stuck on something? Reply and tell me where you're getting hung up. I'll help you figure it out.

Subject: What to do after [Lead Magnet]
[First Name],
You've had [Lead Magnet] for a couple days now.
Hopefully you've [action they should have taken].
If you did, you probably got [small result].
That's the point of [Lead Magnet]. It gives you [specific limited outcome].
**But here's what it doesn't do:**
It doesn't [limitation 1]
It doesn't [limitation 2]
It doesn't [limitation 3]
Not because it's incomplete. But because it's designed to [what it does], not [what your paid product does].
**If you want [bigger outcome], here's what you need:**
[Your Paid Product/Service] is specifically built for people who've used [Lead Magnet] and want to go further.
Here's the difference:
**[Lead Magnet]:**
→ [What it provides]
→ [What outcome it delivers]
→ [What it doesn't include]
**[Paid Product]:**
→ [What it provides - more comprehensive]
→ [What outcome it delivers - bigger/better]
→ [What it includes that lead magnet doesn't]
**Real example:**
[Customer name] downloaded [Lead Magnet] and got [result].
Then they got [Paid Product] and [bigger result with specific numbers].
Here's what they said:
"[Quote about transition from free to paid]"
**The offer:**
[Paid Product] costs [price].
You get [what's included - be specific].
The outcome: [specific result they'll achieve].
→ [Link to Product/Service]
**Not ready?**
That's fine. Keep using [Lead Magnet]. It's solid on its own.
But if you're serious about [achieving big outcome], this is the fastest path.
[Your Name]
P.S. Questions about whether [Paid Product] is right for you? Reply and tell me where you're at. I'll give you an honest answer.

Subject: Quick check-in
[First Name],
Quick check-in: where are you at with [the goal lead magnet addresses]?
I sent you [Lead Magnet] last week to help with [specific problem].
Since then, I've told you:
→ How to use it to get [quick result]
→ The most common mistakes to avoid
→ What to do next if you want [bigger outcome]
So where are you now?
A) I used [Lead Magnet] and got [result] - ready for next step
B) I started but got stuck on [common sticking point]
C) Haven't had time to use it yet
D) Used it but not seeing results
E) Something else
Just hit reply and let me know: A, B, C, D, or E.
I ask because what I send you next depends on where you're at.
If you're A → I'll send you info on [Paid Product]
If you're B → I'll help you get unstuck
If you're C → I'll send you a shortcut to get started faster
If you're D → I'll help you figure out what's wrong
If you're E → Tell me what's going on
Deal?
[Your Name]
P.S. If you're thinking "I don't have time for this," that's fine. But then you should probably ask yourself why you downloaded [Lead Magnet] in the first place. Either [goal] matters to you or it doesn't.