The Re-Engagement Campaign

Subject: Did I lose you?

[First Name],

You haven't opened one of my emails in [X] days.

Which means one of three things:
1. My emails suck and you don't care
2. My emails are going to spam
3. You're busy and my stuff got buried

If it's #1 → Just unsubscribe. No hard feelings. Link's at the bottom.

If it's #2 → Move this email to your primary inbox and reply with literally anything. Even just "hi." It'll fix the spam issue.

If it's #3 → Cool. You're still here. Here's what you've missed:
→ [Recent win/result/case study with numbers]
→ [Valuable piece of content you published]
→ [Upcoming thing they should know about]

So what's it gonna be?

If you're out, you're out. If you're in, reply to this and let me know what you actually want to learn about. I'll send it to you.

[Your Name]

P.S. If you're just not interested anymore, that's fine. But please unsubscribe instead of ghosting. It helps my emails reach people who actually want them.

Subject: Last call

[First Name],

This is the last email you'll get from me.

Unless you want to stay subscribed.

I sent you an email a few days ago asking if you wanted to stay on this list. You didn't open it.

So here's the deal:

If you do nothing, I'm removing you in 7 days.

If you want to stay, just click here → [Link to preference center or simple form]

That's it. One click.

Why am I doing this?

Because I only want to email people who actually want to hear from me. Sending emails to people who don't read them is a waste of your time and mine.

If you're out, no hard feelings. If you're in, click the link.

[Your Name]

P.S. If you're thinking "I'll just stay subscribed in case I want something later," don't. You can always re-subscribe. But right now you're making my emails go to spam for people who actually read them. So either click or we're done.

Subject: You're still here (welcome back)

[First Name],

You clicked to stay subscribed. Good choice.

Now let me actually give you what you want.

What do you want more of from me?
A) [Topic 1 - specific area you cover]
B) [Topic 2 - different specific area]
C) [Topic 3 - another specific area]
D) More of [your product/service] offers
E) Something else (just tell me what)

Hit reply and let me know: A, B, C, D, or E.

I'm asking because you went cold for a reason. Maybe my content drifted from what you actually care about. Maybe you were too busy. Maybe I was sending too much.

Whatever it is, I want to fix it.

So tell me what you want, and I'll send you more of it.

Fair?

[Your Name]

P.S. If you're ready to [achieve goal] instead of just reading about it, check out [your offer]. It's for people who are done learning and ready to do. → [Link]